EBF 2026 Product Catalogue High Res - Flipbook - Page 20
BUYER GUIDE
WORLD FOODS
World Food is one of the largest
and most exciting categories across
grocery, and it continues to inspire
shoppers to try new cuisines. Worth
£1.4b and having grown consistently
over the past 3 years, World Food is
11% up vs 20231.
EMERGING
CUISINES
Consumers are increasingly
adventurous, exploring bold,
authentic 昀氀avours from across the
globe. The growth of at-home
cooking occasions is helping fuel the
category, especially among younger
consumers. Historically niche cuisines
like Korean and Vietnamese are
gaining popularity, with 45-50% of
consumers who have not eaten these
cuisines now showing interest2.
1 - Mintel World Cuisines UK 2024 report (from
World Foods - Talking Retail press release)
2 - Mintel world cuisines UK report 2024. (from
Asian Trader Me and My Brand press release)
HOME COOKING
GROWTH
World food consumers use
seasonings, spices, and convenient
shortcuts like cooking sauces and
ready meals into their cooking
routines.
The popularity of seasonings and
spices aligns with the broader home
cooking trend, where consumers seek
昀氀avoursome, cost-effective solutions.
Meanwhile, the growing demand
for shortcut products re昀氀ects the
need for quick and hassle-free meal
preparation for time-conscious home
cooks.
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