EBF 2026 Product Catalogue High Res - Flipbook - Page 12
BUYER GUIDE
PICKLED VEGETABLES
HOW MANY
HOUSEHOLDS
CONSUME
GHERKINS?
The total pickled vegetable category
is worth £154m retail sales value
(RSV), up 20% from 2023.1
The largest segment within total
pickled vegetables is gherkins,
valued at £52m RSV. Over 30m jars
of gherkins are sold each year, with
one in every 4 UK households buy
gherkins.
1 - Kantar 52we February 2025.
HOW ARE GHERKINS TYPICALLY
EATEN?
The gherkin segment has shown consistent growth, driven
by macro consumer trends such as health. Key gherkin usage
occasions are sandwiches, burgers and salads - consumers are
brightening up their everyday meal occasions with a gherkin!
Because of this, gherkin consumption is strong year-round, with
seasonal peaks in summer and at Christmas.
MRS ELSWOOD
INVESTING FOR
SUCCESS
As the UK’s #1 gherkin brand, Mrs
Elswood invests heavily in driving
gherkin consumption. From TV
to nationwide outdoor advertising
campaigns and groundbreaking
trend-led innovation - Mrs Elswood is
leading the category.
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